Wellington, New Zealand, April 13th, 2009 – Eco-Friendly Merino Apparel For Kids – Unique Packaging to Be Reused and Re-Imagined, Not Thrown Away

Kids are being given the chance to try the Icebreaker range of beautiful, silky soft New Zealand merino wool garments that were a huge hit with grown-ups in previous winters.

As part of its ongoing commitment to the environment, Icebreaker has developed packaging for its Kids range that can be not just re-used, but re-imagined.

For Fall/Winter 2009, Icebreaker’s Kids products are inspired by the sheep stations in New Zealand’s Southern Alps where the merino fiber for the garments is grown. The line includes Icebreaker’s new Bodyfit+ crews and leggings, which feature whimsical all-over prints for boys and girls.

For older girls, the Bodyfit+ line offers graphics of New Zealand animals and birds, while boys will look sharp in a camo print that features a stylized map of New Zealand’s main islands.

“Youngins often don’t tell us when they are cold. Bodyfit is a nice way for parents to have alternative options,” says Sandy La Rowe, Icebreaker VP of Product Design and mother of Teagan and Raiden. “Icebreaker Bodyfit and Bodyfit+ were designed to be worn as tops and leggings around the house or as long underwear outside on cold days.”

Merino is warm, renewable, biodegradable, fire retardant, and offers excellent protection against the sun. Parents love their kids in Icebreaker because the garments are machine washable, and dry in a flash.

Icebreaker’s Sport line of active mid layers, hoodies and crews offer bright colours, giving girls and boys the warmth they need to stay active in cold weather.

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I can’t say enough how much I love my BOB Revolution Jog Stroller. So to spread the love some more here are a few goodies…

A free BOB jog stroller give-away. Going on at Upside Over.

and if you don’t end up being the lucky winner you can check out this 10% off promo there as well.

Happy shopping! And win that stroller

REI Memorial Day Savings up to 30% on selected outdoor gear, clothing, shoes and more. Check out the Great Gear Deals for bike trailers and accessories, youth backpacks, and shoes.

BACKCOUNTRY is offering up to 30% off as well. They have a huge selection of clothing, shoes, and jackets. Also check out the sale on family gear where you can find a good selection of backpacks, tents, strollers and more.

ALTREC is having a Spring Fling sale offering a 20% coupon.They also offer free shipping on all orders over 45 dollars.

MASSEY’S OUTFITTERS is offering free shipping on Patagonia items and free shipping on orders over $75. They have a good sale right now on kids clothing and shoes.

As active families look to explore the outdoors through cycling they continuously look for options to get their young kids involved. Just because you have kids, doesn’t mean you have to give up cycling. As your kids grow from toddlers to teens, you can grow with them. Start your children in the cycling habit early and then let them advance at their own pace. Make sure you keep plenty of water and snacks handy and be sure to shorten your rides with plenty of activities for the kids in between.

“Kids cycling is often a tough category for parents, especially when it comes to finding appropriate gear and apparel for younger children“, Said Cynthia Dean, company co-founder ,”Mobility, convenience, comfort and security are major factors in empowering active families. The Upside Over team is focused on providing the most extensive selection in the Kids cycling category.”

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“At Upside Over we perceive ourselves as enablers to new parents and families looking to explore the outdoors,” said Peter Dean. “Our addition and expansion of our line of child carriers and jogging strollers provides new mobile capabilities to parents in the outdoors. We are excited to be providing products from some of the industry’s best manufacturers for 2008.”

Upside Over’s goal is to inspire, advise and equip today’s active families to give them the confidence to participate in outdoor adventure activities by choosing the right gear for the activity.

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Cortez, CO, October 7, 2007 — Osprey Packs, Inc., an independent pack company located in Southwestern Colorado, announces the Sprint Series, a brand new collection of youth backpacks for spring 2008.

The Sprint Series brings Osprey’s legacy to youth backpacks, and was designed with the understanding that a child’s body dimensions and proportions are different than those of an adult. These packs provide the best carry of any youth packs on the market by combining ergonomically correct fit, technical features tailor-made for youth, and Osprey’s signature design.

About Osprey Packs: From its humble beginnings building custom backpacks and kids sleeping bags in Santa Cruz California, to its current recognition as an industry leader, Osprey has always flown its own course. Their mission is to create innovative high performance gear that reflects a love of adventure and a devotion to the outdoors and the environment.

Read Entire News Release @ OutdoorIndustry.com…

Boulder, CO, May 2007 — Camping equipment manufacturer Kelty and paddlesports leader Confluence Watersports announced a strategic marketing partnership back in May. The companies will promote each other at events and through various marketing initiatives. As part of the relationship, Confluence’s Dagger and Wave Sport whitewater kayak teams will use branded Kelty Carport shelters at events throughout the 2007 season.

“We’re excited to be working with Confluence,” said Christian Mason, Kelty’s marketing director. “This partnership will give Kelty and Kelty kids gear a great opportunity to gain momentum in the paddle sports world. It’s a winning solution for all involved.”

Kelty is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Apex, Backcountry, Trail, Basecamp and KIDS gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320.

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At any rate, they found him…a little cold and hungry…about a mile away from camp…but safe. We’re all very thankful. I must say the mobilization efforts of the people of Utah are touching. (Namely, the  The Garrett Bardsley Foundation and the Summit & Wasatch County Sheriff’s Offices) It took only a few hours and there where hundreds of volunteers on site searching by foot, horseback and ATV. There is a lot to be said about that many people dropping everything on a dime and collaborating to find little Benjie!

Within an hour, search and rescue teams from surrounding counties arrived. A Wasatch County Sheriff’s Office plane took to the skies with the DPS helicopter. Volunteers – including an Arizona couple on their honeymoon – gathered to help in the search.

Read full article from the Salt Lake Tribune…

Benjie’s mother was shaken but held the right attitude…namely, that you can’t be afraid of the wilderness. It’s too beautiful and too important to the livelihood of children everywhere. What you can do is work hard to educate children about the dangers of wandering off in the wilderness alone. I also really liked that it was her intention to outfit her son with a whistle whenever they camp from now on. Great ending to a scary day in the mountains of Utah.