Kelty and Confluence Watersports Team Up
Sep 20th, 2007 by D
For Immediate Release
Scott Kaier
Pale Morning Media
scottk@madriver.com
Boulder, CO, May 2007 — Camping equipment manufacturer Kelty and paddlesports leader Confluence Watersports announced a strategic marketing partnership back in May. The companies will promote each other at events and through various marketing initiatives. As part of the relationship, Confluence’s Dagger and Wave Sport whitewater kayak teams will use branded Kelty Carport shelters at events throughout the 2007 season.
“We’re excited to be working with Confluence,” said Christian Mason, Kelty’s marketing director. “This partnership will give Kelty and Kelty kids gear a great opportunity to gain momentum in the paddle sports world. It’s a winning solution for all involved.”
Kelty is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Apex, Backcountry, Trail, Basecamp and KIDS gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320.
