Merino Apparel For Kids
Apr 14th, 2009 by D
For Immediate Release
Alycia Cavadi
(617) 262-5559, alycia@momentummediapr.com
Wellington, New Zealand, April 13th, 2009 – Eco-Friendly Merino Apparel For Kids – Unique Packaging to Be Reused and Re-Imagined, Not Thrown Away
Kids are being given the chance to try the Icebreaker range of beautiful, silky soft New Zealand merino wool garments that were a huge hit with grown-ups in previous winters.
As part of its ongoing commitment to the environment, Icebreaker has developed packaging for its Kids range that can be not just re-used, but re-imagined.
For Fall/Winter 2009, Icebreaker’s Kids products are inspired by the sheep stations in New Zealand’s Southern Alps where the merino fiber for the garments is grown. The line includes Icebreaker’s new Bodyfit+ crews and leggings, which feature whimsical all-over prints for boys and girls.
For older girls, the Bodyfit+ line offers graphics of New Zealand animals and birds, while boys will look sharp in a camo print that features a stylized map of New Zealand’s main islands.
“Youngins often don’t tell us when they are cold. Bodyfit is a nice way for parents to have alternative options,” says Sandy La Rowe, Icebreaker VP of Product Design and mother of Teagan and Raiden. “Icebreaker Bodyfit and Bodyfit+ were designed to be worn as tops and leggings around the house or as long underwear outside on cold days.”
Merino is warm, renewable, biodegradable, fire retardant, and offers excellent protection against the sun. Parents love their kids in Icebreaker because the garments are machine washable, and dry in a flash.
Icebreaker’s Sport line of active mid layers, hoodies and crews offer bright colours, giving girls and boys the warmth they need to stay active in cold weather.
